BIRMINGHAM, ALA. — Fenwick Brands, Inc., a private equity firm with a focus on consumer packaged goods, has invested in HannahMax Cookie Chips. Founded in 2012 and based in Gardena, Calif., HannahMax is a snack company with a line of thin snacking cookies made from ingredients with no preservatives or G.M.O.s.
HannahMax Cookie Chips are sold in conventional and natural grocery stores across the United States and Canada.
|Melissa Baker, president and c.e.o. of Fenwick Brands|
“We evaluate a lot of emerging snacking brands, but Cookie Chips stands alone as a highly-addictive product that has universal snacking appeal,” said Melissa Baker, president and chief executive officer of Fenwick. “Backing a brand with great fanfare and flavor fits well within our expertise, and we look forward to partnering with a best-in-class team as we scale the business.”In addition to HannahMax, Fenwick has an investment stake in The Jackfruit Co., Powell & Mahoney and Moore’s Marinades & Sauces. The investment firm previously has held a stake in Shearer’s Snack Foods, Mama Mary’s Pizza Crust and Planter’s Peanut Oil.