As it expands its J. Skinner brand, the bakery plans to stay within its core competency of creating top-quality baked sweet goods, noted Gary Kyle, vice-president of marketing. “All of our products are born internally,” he said. “We have a gifted team of baking industry veterans who know what will work in the marketplace. Once we agree on a product or line of products, all departments take pricing into action. Recipes are created and tested, packaging design work begins, the purchasing department studies our commodity needs, and finance begins costing models. We are typically one year out on new product plans, so a lot of work and planning goes into every product launch.”
Although the J. Skinner line currently has only 25 SKUs, Mr. Keaton said, the goal is to be the one-stop shop for the in-store bakery when it comes to baked sweet goods.