Under its Lay’s brand, Frito-Lay North America, Plano, TX, introduces two varieties that promise to deliver on flavor while cutting fat 40% compared with regular potato chips. Kettle Cooked Applewood Smoked BBQ and Kettle Cooked Sun-Dried Tomato and Parmesan were developed in Frito-Lay’s Flavor Kitchen to offer unique flavor experiences to consumers, according to the company. An 8-oz package sells for $3.49.