THOMASVILLE, GA. — Heather R. Waller has joined the Flowers Specialty Snacks sales team as regional sales manager for convenience stores. Flowers Bakeries sells the Mrs. Freshley’s brand of snack cakes and pastries to retail, convenience and vending customers nationally.
In her new role, Ms. Waller will be responsible for broker accounts and developing new business in Flowers' western region.
“Heather has extensive sales experience in the consumer goods industry and is driven to provide customers with the best service possible,” said Jeff Blalock, vice-president of sales for Flowers Specialty Snacks.
Prior to joining Flowers, Ms. Waller was a sales representative for Russell Stover Candies. Earlier, she worked for nine years with R.J. Reynolds as an account manager and retail sales representative.