Nestle entered a joint venture with Wagner in 2005 and increased its stake in the company to 75% in 2010. Wagner branded frozen products include Big Pizza, Piccolinis and Die Backfrische. Pizza varieties include reduced fat, whole grain, lactose-free and organic.
“We are not here just to look at a building site,” said Werner Bauer, executive vice-president for Nestle and chief technology officer. “We are here to envisage the future.”
Nestle last year acquired the frozen pizza business of Kraft Foods Inc., a move that added brands such as DiGiorno, Tombstone, California Pizza Kitchen, Jack’s and Delissio.