LAKEVILLE, MINN. — Post Consumer Brands, a business unit of Post Holdings, Inc., has unveiled its new ready-to-eat cereal lineup for the summer.
The spate of cereals includes collaborations with Cold Stone Creamery and Mondelez International, Inc. as well as spin-offs and flavor extensions of its signature brands.
“We continue to listen closely to our consumers and evolve our brands to deliver some of best tasting cereals available,” said Roxanne Bernstein, chief marketing officer at Post Consumer Brands. “This summer is jam-packed with new and delicious additions. June also marks the start of our sponsorship with Major League Soccer where we will take our cereal on the road to grocery stores and soccer stadiums nationwide.”
While Post’s 13 new cereals will be available nationwide, the company also added two Walmart exclusives to its lineup: Nilla Banana Pudding cereal and Golden Oreo O’s cereal.