GlobalData: US RTE cereal sales to approach $12.1 billion10.22.2020By Eric SchroederCOVID-19 spurs sales higher.
CPI for baked foods, cereals eases in September10.15.2020By Eric SchroederIndex for all food at home also sustains small decline in month.
General Mills competing hard in RTE cerealBy Eric SchroederCompany believes marketing messaging is on point.
