ST. LOUIS — Post Holdings, Inc. has partnered with Hostess Brands, Inc. to introduce two new cereal varieties: Post Hostess Donettes cereal and Post Hostess Honey Bun cereal.
The companies described new Post Hostess Donettes cereal as “the perfect tiny and sweet addition to your breakfast table.” The new cereal is a takeoff of Hostess powdered sugar Donettes.
Meanwhile, Post Hostess Honey Bun cereal features the sweet taste of Hostess’s Honey Bun sweet goods.
The new cereals will be available beginning in January 2019.
The partnership with Hostess continues Post’s efforts to collaborate with other grain-based foods companies to introduce innovative products in the cereal category. The company also recently announced it is partnering with Mondelez International to introduce Sour Patch Kids cereal later this month.