RICHMOND, VA. — AMF Bakery Systems, a global manufacturer of bakery equipment, has hired master baker Ralf Hartfiel as a regional account manager for the western U.S. and Canada.

In his new role, Mr. Hartfiel will develop business opportunities for AMF as it expands its sheeting, depositing and laminating solutions. He also will help support the collective technologies within the Markel Food Group.

Prior to joining the company, he worked in bakery sales and consulting for more than 20 years and trained as a master baker in Germany.

“Ralf’s experience in the industry is a great addition to the expansive skillset of our North American team,” said Blake Millard, director of sales for U.S. and Canada, AMF. “As we focus on developing wider product portfolios around artisan products for our customers, his expertise as a master baker will help drive the success of our sheeting and laminating applications.”