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Food manufacturers innovate in the hot cereal category.

RXBAR, a subsidiary of Kellogg Co., is expanding into the hot cereal category with the launch of RX A.M. Oats. Packaged in single-serve cups, the products contain gluten-free oats, egg whites, dates and nuts. Flavors include maple, apple cinnamon and chocolate. RX A.M. Oats may be prepared with hot water, in the microwave or as overnight oats. Each cup provides 12 grams of protein and 6 grams of fiber.

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