CPG companies innovate under their staple brands.
Post Holdings, Inc. is bringing its breakfast cereals into the ice cream aisle with the debut of Pebbles Light Ice Cream.
The Fruity Pebbles flavor features a fruity cereal milk light ice cream with rice cereal bits coated in colorful fruity flavors and a fruity swirl.
The Cocoa Pebbles variety is made with both chocolate and cereal milk light ice creams swirled together with chocolatey rice cereal pieces.
Both Pebbles Light Ice Cream offerings contain half the fat and one-third fewer calories than regular ice cream, according to Post. The treats contain 150 calories per two-third cup serving.
Set to hit shelves nationwide in February, Pebbles Light Ice Cream is available in a 48-oz container for $5.99. Additionally, the Fruity Pebbles flavor comes in a 14-oz container for $2.99.
Pladis Global is expanding its Flipz brand with new Flipz Stuff’D and Flipz Bites, set to hit shelves in March.
Flipz Stuff’D are bite-size pretzel nuggets stuffed with creamy peanut butter and coated in milk chocolate. The snacks retail for $2.79 for a 3.5-oz bag and $3.49 for a 6-oz pouch.
Flipz Bites are clusters filled with caramel and salted pretzel balls coated in milk chocolate. Each 1.52-oz bar contains three clusters and retails for $1.09.
Nearly 1,000 baking industry exhibitors filled the Las Vegas Convention Center Sept. 18.