Baking mixes and sweet treats seek to expand snacking occasions.
Betty Crocker, a baking mix brand of General Mills, Inc., is debuting Muffin Top Dessert Mixes.
The muffin tops come in four flavors, including blueberry muffin with a sweet streusel topping, chocolate chip with a brown sugar streusel topping, cinnamon muffin with a cream cheese glaze and banana chocolate chip with a chocolate flavored glaze.
All flavors are available at retailers nationwide for the suggested retail price of $2.52 per box.
General Mills, Inc. has launched honey vanilla Cheerios as a new addition to its Cheerios portfolio and banana caramel flavored Cheerios as a limited-edition release.
Honey vanilla Cheerios are available at select retailers nationwide beginning in May for the suggested retail price of $5.67 for a large size and $5.91 for a family size.
Banana caramel Cheerios are made with real banana puree and will be available at select retailers for a limited time at the suggested retail price of $2.99 for a mid-size box and $4.49 for a family size box.
General Mills, Inc. is launching a collaboration between its Cinnamon Toast Crunch and Betty Crocker brands.
Betty Crocker Cinnamon Toast Crunch cake mix, coffee cake mix, cookie mix, pancake mix and frosting are now all available at retailers nationwide after beginning a rollout earlier this year.
The newest addition to General Mills, Inc.'s Big G Instant Oatmeal — a line of cereal-flavored oatmeal that launched last year —
Cookie Crisp instant oatmeal is now available nationwide at the suggested retail price of $3.49 per box. Each box contains six oatmeal packets.
The chocolate chip cookie flavored oatmeal provides seven vitamins and minerals per serving, according to the company, as well as a crunchy chocolate topping.
General Mills, Inc. brand Betty Crocker debuted its all new brownie cup mixes this year. The mixes come in three flavors, including cookies and cream, ultimate fudge and rainbow fudge.
Available now at retailers nationwide for the suggested retail price of $4.40 per box.
General Mills, Inc. is collaborating with doll brand LOL Surprise! to launch a themed birthday cake flavored cereal that features "L" and "O" shaped pieces and marshmallow shapes.
General Mills, Inc. is adding two gluten-free muffin baking mixes to its Betty Crocker product line.
The gluten-free muffin mixes come in blueberry and cinnamon flavors and are available at the suggested retail price of $5.98 per box.
General Mills, Inc.'s granola brand Nature Valley is debuting reduced sugar versions of its classic granola flavors. Available in vanilla almond and cinnamon flavors, the granolas contain 45% to 50% less sugar than the leading Nature Valley granola.
Both flavors will be available nationwide beginning in June at the suggested retail price of $5.32 per bag.
Building off its Cinnamoji branding launched in January, General Mills, Inc. is launching Cinnamon Toast Crunch Rolls with a new cartoon spokesperson, Rollmoji.
The new cereal comes in the traditional Cinnamon Toast Crunch flavor, but in a miniature cinnamon roll shape.
:ratio keto-friendly granola is General Mills, Inc.'s response to the popular keto diet. The new granola's flagship flavors include cinnamon cranberry, containing dried cranberries and nutty clusters, and maple almond, containing sliced almonds and nutty clusters.
Each serving contains 3 grams sugar, 9 grams net carbs and 9-10 grams protein.
General Mills, Inc. and Jurassic World are launching a collaborative cereal this month to promote the new Jurassic World Dominion movie release.
Trix Trax features cereal pieces shaped like dinosaur tracks and multi-colored dinosaur and dinosaur egg-shaped marshmallows.
Betty Crocker, a General Mills, Inc. baking mix brand, is relaunching its Dunkaroos product line from the 1990s.
The Dunkaroo cookie baking mix features sugar cookies with rainbow sprinkles and marshmallows and will be available at retailers nationwide this month for the suggested retail price of $2.02.
General Mills, Inc. is targeting younger bakers with its new Betty Crocker Kids Fun Kits baking mixes.
The rainbow and dinosaur themed kits offer cookie baking mixes and the unicorn and galaxy themed kits offer cupcake baking mixes.
Kits are available at retailers nationwide now for the suggested retail price of $6.04 per box.
General Mills, Inc. yogurt brand Yoplait is launching kids cereal topped yogurt cups in June.
The yogurt company is collaborating with General Mills cereals Cinnamon Toast Crunch, Cocoa Puffs, Lucky Charms and Trix for the new yogurt cups, which will each feature a cereal topping in addition to the cereal themed yogurt.
The yogurts are made with no artificial flavorings or high fructose corn syrup.