WASHINGTON — As part of an initiative to bolster the organization’s communications with key target groups, the North American Millers’ Association has launched a redesigned web site.

The web site, still at www.namamillers.org, is aimed at offering valuable information for NAMA members, government officials, consumers and the media.

“The new site communicates important messages about our members’ businesses as well as a wealth of information about the issues important to the grain milling industry,” said Mary Waters, president of NAMA. “It also places more emphasis on the critical role of today’s high tech mills in creating the flour and other products that are the essential link between grain and the goodness of the nutritious and ever?popular grain foods that form the basis of the diets of Americans as well as people around the world.”

The redesigned web site features tabs on the home page geared toward the association’s prime audiences: industry (NAMA members, suppliers, and customers), government (Congress and regulatory officials), and consumers.

For fans of the previous NAMA site, Ms. Waters offered assurances.

“The site still has all the great information from our previous site,” she said. “But it is now organized in a more user?friendly, and easy?to?find format.”

NAMA’s communications campaign, including the web site design, is being handled by kinnaird+mangan, Potomac, Md.