LONDON — Associated British Foods P.L.C., through its The Jordans & Ryvita Co. subsidiary, has reached agreement to acquire the Dorset Cereals brand from U.K.-based Wellness Foods. Sky News reports the deal is valued at about £50 million ($83.8 million). Dorset makes porridges, mueslis, granola and cereal bars. “We can confirm that The Jordans & Ryvita Co., part of Associated British Foods, has reached an agreement to purchase the Dorset Cereals brand from Wellness Foods, subject to regulatory approval,” A.B.F. noted in an e-mailed statement. “Until the acquisition has been cleared by the regulatory authorities, Dorset Cereals will continue to operate as a part of Wellness Foods, and it is inappropriate for us to comment further at this stage. We can confirm that our intention would be to maintain Dorset Cereals’ existing manufacturing base in Poundbury, Dorset.”
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