ENGLEWOOD, N.J. — Popcorn, Indiana is looking to grow the popcorn snacks category with the launch of Popcorn Bars, an item the company claims is the “first-ever crispy popcorn bar.” The bars are expected to debut in select Wal-Mart stores in March, with other retailers to follow.

“We constantly push ourselves every day — past the frontier of the expected — into exceptional snacking realms that have never been explored,” said Hitesh Hajarnavis, chief executive officer of Popcorn, Indiana. “Our team is excited to invite our friends to try a new way of enjoying their favorite snack.”