OAK BROOK, ILL. — The board of directors of McDonald’s Corp. has appointed two new senior management positions to fuel the company’s turnaround efforts.

David Fairhurst

David Fairhurst will fill the newly expanded role of corporate executive vice-president, chief people officer, effective Oct. 1. He will oversee global human resources with additional responsibility for global training. Mr. Fairhurst will replace Rich Floersch, executive vice-president and chief human resources officer, who will retire Dec. 31.

Mr. Fairhurst joined McDonald’s UK in 2005 as vice-president of people, and was promoted to chief people officer of northern Europe in 2007. In 2011, he was named chief people officer of Europe. Earlier this year, Mr. Fairhurst was named corporate senior vice-president, international human resources and strategy, with responsibility for global design and systems.

“David will build on the substantive work that Rich led in making talent development a priority at McDonald’s,” said Steve Easterbrook, president and chief executive officer of McDonald’s. “As we thank Rich for his contributions, we’re confident that David is the leader we need to continue supporting the business turnaround and driving our global people strategy.”

Chris Kempczinski

Chris Kempczinski has been named corporate executive vice-president of strategy, business development and innovation, effective Oct. 26. Mr. Kempczinski will oversee strategy development, planning, innovation and new concepts to drive company growth.

Previously, Mr. Kempczinski was the executive vice-president of growth initiatives and president of international at Kraft Foods Group. He joined Kraft Foods in 2007 as senior vice-president for U.S. grocery and was promoted to president of Kraft Canada in 2012. Before Kraft, Mr. Kempczinski worked for PepsiCo, The Boston Consulting Group, and Procter & Gamble.

“At this crucial time in our business, Chris brings an unparalleled level of strategic expertise coupled with a fresh perspective to our management team,” Mr. Easterbrook said. “Chris is a proven global leader with a solid track record of success and will play an instrumental role moving our brand forward.”