Great Harvest Bread Co. bread loaves
 Nov. 10-12, store-bought bread loaves will be exchanged for a loaf of Great Harvest bread.

DILLON, MONT. — Great Harvest Bread Co. will launch the “National Bread Challenge” in November, a type of bread exchange designed to encourage consumers to trade in the bread they normally buy for Great Harvest’s bread.

The challenge will take place during store hours at participating Great Harvest Bread locations nationwide on Nov. 10-12. All unopened or opened store-bought bread loaves will be exchanged on those dates only for a loaf of Great Harvest bread. Any bread not sold by Great Harvest within 24 hours will be donated to local food banks and charities, along with every unopened loaf of trade-in bread.

Consumers are encouraged to share their National Bread Challenge experiences on social media using #BreadSwap.

Mike Ferretti, Great Harvest Bread Co.
Mike Ferretti, c.e.o. of Great Harvest Bread

“The milling is what sets the bread apart from the processed food that Americans have grown accustomed to,” said Mike Ferretti, chief executive officer of Great Harvest Bread. “At Great Harvest, we not only mill flour from the wheat berry every day, but we use pure, simple ingredients. Our signature bread — Honey Whole Wheat — is made from just five high-quality ingredients: fresh-ground whole wheat flour, water, yeast, salt and honey — no nitrates or preservatives.”

Eric Keshin, president of Great Harvest Bread, said the idea behind the National Bread Challenge is to allow consumers’ taste buds to decide what bread is best.

Eric Keshin, Great Harvest Bread Co.
Eric Keshin, president of Great Harvest Bread

“To kick off National Bread Month, we’re putting our money where your mouth is,” Mr. Keshin said. “People are ‘settling’ for supermarket bread. Once they taste our bread, they won’t go back. That’s the point of the National Bread Challenge.”

Founded in 1976 by Pete and Laura Wakeman, Great Harvest Bread Co. has milled its own Golden Triangle wheat every morning for use in its bread, pastries, sandwiches, grain bowls and soups. The company has more than 200 locations across the United States.