HORSHAM, PA. — Bimbo Bakeries USA has added to its Eureka! brand of organic bread with the launch of Outta Sight White. The bread contains no trans fat, artificial flavors, colors, preservatives or high-fructose corn syrup, and has 130 calories per slice. The bread is available at major retailers in the western and Midwestern portion of the United States.
B.B.U. introduced Eureka! organic bread in 2012 in California, added it to East coast markets in 2014, and finally rolled it out nationally in 2016. In addition to Outta Sight White, Eureka! bread is available in six other varieties: Grainiac, Saaa-Wheat, Seeds the Day, Top Seed, Smoooooth Wheat, and Sweet Baby Grains.