HANOVER, PA. — Utz Quality Foods L.L.C., the largest privately-held and family-managed salty snack company in the United States, has partnered with Major League Baseball (M.L.B.) in a new, multi-faceted sponsorship agreement. The multi-year agreement will extend across television, digital media and retail locations and makes Utz the “Official Salty Snack of M.L.B.”

The agreement marks Utz’s first with a professional sports league. The company said it plans to create new, baseball-themed packaging for a variety of products, including classic ballpark snacks such as pretzels, potato chips, cheeseballs and popcorn.

“As a nearly 100-year-old, family-owned company, Utz is proud to be affiliated with an institution as great as M.L.B.,” said Tom Flocco, president and chief operating officer of Utz. “We both place a great deal of emphasis on quality, family, excellence and tradition, and look forward to finding ways to bring Utz fans and M.L.B. fans closer together.”