HANOVER, PA. — Utz Quality Foods L.L.C., the largest privately-held and family-managed salty snack company in the United States, has partnered with Major League Baseball (M.L.B.) in a new, multi-faceted sponsorship agreement. The multi-year agreement will extend across television, digital media and retail locations and makes Utz the “Official Salty Snack of M.L.B.”
The agreement marks Utz’s first with a professional sports league. The company said it plans to create new, baseball-themed packaging for a variety of products, including classic ballpark snacks such as pretzels, potato chips, cheeseballs and popcorn.
“As a nearly 100-year-old, family-owned company, Utz is proud to be affiliated with an institution as great as M.L.B.,” said Tom Flocco, president and chief operating officer of Utz. “We both place a great deal of emphasis on quality, family, excellence and tradition, and look forward to finding ways to bring Utz fans and M.L.B. fans closer together.”In addition to putting the M.L.B. logo on its packaging, Utz has secured marketing and activation rights across M.L.B. special events, including All-Star Week attractions such as The Color Run All-Star 5K and GEICO All-Star FanFest.