HORSHAM, PA. — Bimbo Bakeries USA is tapping into the growing demand for organics with the launch of a new organic line of bread under the Arnold, Brownberry and Oroweat brands.
The new bread is U.S.D.A.-certified organic and Non-GMO Project verified and contains no artificial preservatives, colors, flavors, high-fructose corn syrup or trans fat. The bread is available in 27-oz packages in three varieties:
- Organic 22 Grains & Seeds: Features a blend of grains and seeds, including flaxseed, chia and ancient grains.
- Organic 100% Whole Grain: A combination of whole grains and key nutrients.
- Organic Rustic White: Features a touch of sea salt and “thick, fluffy slices.”
Additional organic bread varieties will be available in select regions of the United States, including Oroweat Organic Quinoa & Wheat; Oroweat Organic Smooth Wheat; Oroweat Organic Thin Sliced 22 Grains & Seeds; Oroweat Organic Thin Sliced 100% Whole Grain; and Oroweat Organic Thin Sliced Nutty Wheat Berry.
“We heard consumers’ demand for more organic options in the bread aisle, and we are thrilled to be able to offer these quality products to our fans who value premium ingredients and the nutritional content of their bread,” said Marlene Sidhu, marketing director of Arnold, Brownberry and Oroweat Bread. “We wanted to create a bread with simple, easy-to-pronounce ingredients without sacrificing great taste.”
The organic bread lineup is available at major retailers across the United States at a suggested retail price of $5.49.