BATTLE CREEK, MICH. — The Kellogg Co. will add to its snacks lineup in 2019 with the launch of three new products under its Cheez-It, Pringles and Rice Krispies Treats brands.
Cheez-It Snap’d are thin and crispy cheese crackers. The crackers will be available in four varieties: double cheese, cheddar sour cream and onion, white cheddar and bacon, and jalapeño jack.
Pringles Wavy will bring a new twist to the original Pringles crisp, boasting a thick, wavy texture. Pringles Wavy will be available in four varieties: fire roasted jalapeño, classic salted, sweet and tangy BBQ and applewood smoked cheddar.
Rice Krispies Treats Snap Crackle Poppers feature chewy, bite-sized Rice Krispies Treats coated in a smooth, silky topping. The Poppers are available in three flavors: chocolatey, vanilla creme and cookies ‘n’ creme.
“Snacking culture continues to evolve and is an industry ripe with innovation and momentum,” said Yuvraj Arora, senior vice-president of marketing for Kellogg’s U.S. Snacks division. “We’re committed to meeting hungry consumers’ demands and delivering new experiences with our snacks. Each of these snacks are munchable, flavorful, shareable and perfect for everything from family game night to a relaxing evening of streaming your favorite TV show.”