BATTLE CREEK, MICH. — Inspired by the third anniversary of the debut of its New York-based cereal cafe, Kellogg Co. has introduced limited-edition Froot Loops Birthday Cake cereal.

The cereal combines a strawberry flavor with the bright colors and sprinkles of a frosted birthday cake.

“Kellogg’s NYC Cafe is a place where guests can enjoy cereal in delicious and creative ways,” said Anthony Rudolf, co-owner of Kellogg’s NYC Cafe. “Celebrating our third birthday with a cereal centric cake and special bowl was truly fitting for the occasion.”

Froot Loops Birthday Cake is available at select retailers nationwide.