DILLON, MONT. — Great Harvest Bread is taking steps to make getting its products easier, including the launch of a mobile app, the introduction of online ordering in select locations, and the testing of home bread delivery services.
“From our initial testing prior to launch, we already saw a high redemption rate and the average ticket price increase,” said Mike Ferretti, chief executive officer. “We’re encouraged and believe our franchisees who know their customers best will continue to embrace the mobile app for the multiple and mutual benefits. The app allows franchisees to more accurately market and communicate to their repeat customers and gives the fan base what they deserve: easier access to what they love and rewards them for their loyalty.”
Great Harvest said each of its independently owned and operated whole grain bread bakeries will have complete control on using the app to localize marketing efforts with customizable templates. Examples include pre-made templates to offer double-points Tuesdays, free cookies and more based on individual communities’ wants and preferences.
Great Harvest said 30 of its bakery-cafes have implemented the mobile app, with an additional 70 locations expected to adopt the feature within the next few months.