It's ba-aack!

MINNEAPOLIS — General Mills, Inc. is bringing back French Toast Crunch, a ready-to-eat cereal that debuted in 1995 but was discontinued in 2006.

The company said fans gathered thousands of signatures for an on-line petition, created a Facebook page and contacted the company with calls and e-mails to bring back the cereal.

“We have been overwhelmed by the consumer conversations, requests and passion for the cereal to come back,” said Waylon Good, marketing manager for Big G. “We value our fans and are so excited to be able to bring it back for them.”