RENO, NEV. — Mary’s Gone Crackers has unveiled a rebrand through a refreshed packaging initiative. The maker of gluten-free, non-G.M.O., organic and vegan snacks said its packaging will highlight each product’s plant-based, protein-rich ingredients. The new packaging, which will be appearing this fall, will feature a clean, white-box design with hand-drawn images of the company’s cracker seeds. The brand’s logo will be compressed into a simpler design to increase shelf pop, the company said.
“We want the rebrand to celebrate our commitment to authentic food while modernizing our look in the everchanging gluten-free market,” said Tetsuya Fujisaki, president and chief executive officer of Mary’s Gone Crackers.