MISSOULA, MONT. – Kamut International has launched new branding for Kamut wheat that includes a new website and a refreshed logo. Kamut brand wheat, an ancient grain, is grown organically and a source of protein, fiber and vitamins as well as minerals such as selenium, according to Missoula-based Kamut International. It has a sweet, nutty-buttery taste.
The new logo depicts Kamut wheat while maintaining the earth tones to signify a connection to the soil. Visitors to the website may search through recipes, products, and health and research sections.