NEW YORK — FitCrunch has added to its high protein baked bar lineup with the launch of a chocolate brownie variety. Each bar contains 16 grams of protein, 210 calories and 4 grams of sugar. The bars are made with whey proteins and are gluten-free.

“This one is for all the chocolate lovers,” said Robert Irvine, co-founder and owner of FitCrunch. “We spent months perfecting this flavor. I’m excited to see what people think when they try it, because I love it.”

In addition to chocolate brownie, FitCrunch offers protein bars in a variety of dessert-inspired flavors, including strawberry strudel, apple pie and milk and cookies.