PURCHASE, NY. — Frito-Lay, Inc., a division of PepsiCo, Inc., has introduced Rold Gold Waffles as the latest addition to its Rold Gold pretzel portfolio.
The product features salted pretzels in a lattice shape similar to waffles.
Rold Gold Waffles come in 16-oz bags for a suggested price of $3.99 and 3.5-oz bags for $2.69.
Founded in 1917, Rold Gold offers a variety of pretzel shapes, including sticks, rods, thins, tiny twists and braided.
