Brand value of fast-food companies tracks higher 05.22.2013 By Eric Schroeder Strategic improvements, including adding snacks as menu options, help drive gain.Read More
McDonald’s to offer Quarter Pounders on whole grain buns 05.13.2013 By Eric Schroeder New buns will feature 8 grams of whole grains.Read More
McDonald’s monthly sales down on bird flu impact 05.08.2013 By Staff U.S. results rose slightly with Premium McWraps rollout and strong breakfast sales.Read More
McDonald’s income flat on strong prior-year comparison 04.19.2013 By Staff Results in the United States declined in the quarter.Read More
McDonald’s elects global brand officer 04.12.2013 By Keith Nunes Steve Easterbrook, an 18-year veteran of the company, returns to lead McDonald's global brand building initiatives.Read More
McDonald’s introduces chicken McWraps 03.21.2013 By Staff In three varieties, the sandwich wraps contain grilled or crispy chicken.Read More
McDonald’s prioritizing U.S. menu plan in 2013 03.14.2013 By Eric Schroeder Company looks to reinvigorate stale U.S. menu innovation.Read More
McDonald’s rolls out egg-white McMuffin 03.13.2013 By Staff The Egg White Delight includes a whole-grain muffin, Canadian bacon and white cheddar.Read More
February sales decline for McDonald’s 03.08.2013 By Monica Watrous Chain attributed leap year for drop in performance.Read More