Hill Country Bakery building a name 06.07.2016 By Ryan Atkinson Company sees need at c-store level for improved cake products.Read More
Twinkies go green with Ghostbusters promo 06.03.2016 By Eric Schroeder Hostess to offer snack cakes in Key Lime Slime for limited time.Read More
Private equity firm acquires Gigi's Cupcakes 06.02.2016 By Eric Schroeder Cupcake chain looks to take growth to the next level.Read More
Exclusive: Hostess c.e.o. on innovation, acquisition 05.25.2016 By Monica Watrous Company unveiled new and reformulated products at Sweets & Snacks.Read More
Mrs. Freshley’s refreshes to ‘make life sweeter’ 04.07.2016 By Eric Schroeder Flowers' snack cake brand unveils new logo and slogan as part of brand refresh.Read More
Create Your Cupcake concept to debut in Atlanta 04.06.2016 By Eric Schroeder New company allows customers to choose from more than 1,000 flavor combinations to personalize creations.Read More
Hostess masters social media marketing 04.05.2016 By Matt Hamer The team behind the giant 'Touchdown' tweet shared insights of working with an iconic brand.Read More
McKee adds zing to Zebra snack line 04.04.2016 By Eric Schroeder Snack cake maker launches three new items: Zebra Brownies, Zebra Cake Rolls and Zebra Plus Nutty Bars.Read More
Health-conscious consumers still seek sweet snacks 01.14.2016 By Rebekah Schouten Demand grows for healthier versions of packaged sweet baked goods.Read More
Hostess launches five limited-time-only snack cakes 01.12.2016 By Eric Schroeder Cupcakes, Donettes and SnoBalls to be offered through end of February.Read More