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Ready to eat cereal?

12.10.2013

By Eric Schroeder

Cereal makers look for ways to draw consumers back to category.

Cheerios looks to score touchdown with Super Bowl ad

12.06.2013

By Eric Schroeder

Advertisement will be first for brand during Super Bowl.

Mulligan says General Mills remains well positioned for growth

11.21.2013

By Josh Sosland

Even with second quarter challenges, sees company on track to hit financial targets.

Annie’s building up snacks business

11.08.2013

By Eric Schroeder

Company reaches agreement to acquire cookie and cracker plant in Missouri.

General Mills ahead on health

10.31.2013

By Eric Schroeder

Company says it has improved nutrition profile of 73% of U.S. Retail sales volume since 2005.

Filed patent involves adding fiber, calcium to cereal

10.01.2013

By Jeff Gelski

Pelletizing may keep fiber and calcium from interfering with an expansion process.

Infographic: General Mills raises stakes on sustainably-sourced ingredients

09.26.2013

By Eric Schroeder

Company commits to sustainably source 100% of priority ingredients by 2020.

General Mills looks to ‘simple formula’ to boost Big G

09.19.2013

By Eric Schroeder

Plans include core brand renovation, strong slate of product introductions and innovative marketing ideas.

General Mills sees solid start to fiscal ’14 despite drop in profit

09.18.2013

By Eric Schroeder

Adjusted e.p.s. totaled 70c per share in first quarter, up from 66c a year ago.

General Mills, Hershey’s sweeten partnership

09.13.2013

By Eric Schroeder

Companies to launch a dozen new baking products.

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General Mills
RSS

Ready to eat cereal?

Cheerios looks to score touchdown with Super Bowl ad

Mulligan says General Mills remains well positioned for growth

Annie’s building up snacks business

General Mills ahead on health

Filed patent involves adding fiber, calcium to cereal

Infographic: General Mills raises stakes on sustainably-sourced ingredients

General Mills looks to ‘simple formula’ to boost Big G

General Mills sees solid start to fiscal ’14 despite drop in profit

General Mills, Hershey’s sweeten partnership

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