David Jacobs previously worked for SC Johnson and Unilever.

New product line comes in three flavors.

Made with no artificial ingredients.

Santhosh Kumar most recently was with United Natural Food.

Thomas Merz has strong background in seasoning and flavor applications.

Hot cereal makers turn to additives to spark category growth. 

Said to be first of its kind.

Several industry veterans named in officer roles.

New LTO inspired by popular beverage from Harry Potter franchise.

Company also saw record-high unit growth in 2024.