The company expects more than a tenfold increase in business over the next five years.

The effectiveness of texture-boosting ingredients in frozen dough depends on a variety of factors. 

While the company has made its name so far producing waffles, it sees its greatest potential in another product.

The show, scheduled for Sept. 14-17, 2025, at the Las Vegas Convention Center, will offer full access to IBIEducate for those who register.

Frozen doughs offer many benefits for bakers and their customers, but the freezing process poses its own challenges as well.

The state-of-the-art, highly automated facility took years to perfect.

The 50,000-square-foot expansion to the Keokuk, Iowa, plant increases capacity and supports the local workforce. 

Hartranft shares the benefits of switching from a direct gas-fired oven to the company’s Emithermic XE Oven.

From raw ingredient handling all the way to the freezer, only three people are needed to operate an entire waffle line at the company’s new plant.

The company recently opened a state-of-the-art facility and is launching its products into retail.