Company attributes success to a multitude of growth drivers. 

The company is focusing on innovation, strategy to stay ahead.

Past few years have been spent on getting product to market, CEO says.

Illnesses were reported over six months.

Carmella Creeper is the first female Monster Cereal mascot.

Switching shapes a more difficult change to make.

Mondelez, ADM and Hershey also make inaugural list.

Beats out Kellogg’s and Campbell’s, according to Morning Consult.

New cereal will turn white marshmallows different colors with milk.

Yields, conditions expected to worsen as tour rolls on.