The company is committed to bringing nutrition and taste together.

Founder Jim Simon has positioned his bars as value-added nutrition.
 

Founder and CEO Ashley Nickelsen prioritizes transparency and non-inflammatory ingredients.
 

The brand looks to balance the need for high protein, clean label and great taste.

Season 22 premieres May 21.

The baking company sees growing demand for the bread and is highlighting its benefits to more consumers. 
 

The company sees shoppers gravitating towards both premium and value products. 

Campbell Snacks positions bread as more than just for sandwiches with new products and social media marketing.

Younger and multicultural consumers approach bread very differently than Generation X and boomers.